Bexley, Ohio Native Zach Ruben began his career in the music industry while attending college at the University of Wisconsin-Madison when he started booking artists for club shows in the college market. Zach, alongside of his partner, founded Prime Social Group in 2010 in Columbus, OH. Prime Social Group, PSG, has quickly become a major force in festival, club show, and college music experiences in the Midwest. The company has grown to producing more than 800 events around the world from the Midwest, to Barcelona, to Puerto Vallarta and more, and now 16 music festival brands including Breakaway Music Festival, #FEST, 90’s Fest, and Haunted Fest.