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avatar for Rachel Friedman

Rachel Friedman

TENFOLD LLC.
Founder + CEO

Rachel is Founder + CEO of TENFOLD LLC. TENFOLD was born out of a personal dream to own and build a great company with great company culture...and the belief that the two go hand in hand. TENFOLD is an award-winning, strategy and creative firm that reveals and reflects the magic of brand and culture for clients. We enable our clients to “live the brand” through the creation of an inspired culture narrative and branded space design.

TENFOLD’s solutions incorporate strategy, environmental graphic design and interactive digital display technology to create spaces that educate, inform and inspire...connecting people to place in a meaningful way. As an entrepreneurial start up, TENFOLD has quickly become an industry leading firm. TENFOLD brings the brand and culture story to life for clients like ESPN, NBCUniversal, Big Lots and Huntington National Bank among many others.

Professional and Educational Career

Rachel’s professional career spans over 25 years. As a graduate of the University of Michigan with a Bachelor of Fine Arts in Design, Rachel started her career as a designer in 1992. In 1997
Rachel joined the furniture industry innovator, Herman Miller. While managing Global Accounts at Herman Miller, Rachel helped numerous Fortune 500 clients align their workplace strategy with their business strategy. Through this work she learned that although she had always been passionate about design, her true passion was business. As a result, in 2000 she enrolled at The Ohio State University Fisher College of Business, while working full time, to earn her MBA. In 2006, $120M contract interiors provider Continental Office Environments hired Rachel as Executive Vice President, Marketing and Sales. Rachel resigned in 2014 to pursue her dream of owning her own business.

Personal Information

Rachel resides in New Albany, Ohio with her three children, Davis (18), Lena (15) and Miles (13) and her husband, Christopher Webb. Her children attend The Columbus Academy. Rachel enjoys every moment with her family from attending her kids’ sporting events to family vacations. In her free time, Rachel likes to cook and entertain family and friends.