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avatar for Jennifer Fenig

Jennifer Fenig

Smart Columbus
Senior Manager, Marketing Communications
I’m an audacious, future-focused brand and marketing strategist with a collection of industry awards on my desk. I'm proud of them not only because I like to win, but because they’re proof that the initiatives under my leadership deliver business-driving results.

Stories behind the hardware….

I led the repositioning of the Bernzomatic brand and re-launched it to a broader set of consumers through an integrated marketing strategy consisting of public relations, social media, content development, community relations, digital marketing and more. The strategy enabled the business to capture additional revenue and fend off competition, and increased brand awareness by 13% and likelihood to purchase by 22%. 2017 Global SABRE Awards- 2nd Place, 2017 North American SABRE Awards- Best in Show, 2017 Silver Anvil- winner, 2017 PRWeek Awards- finalist. 

I oversaw the creation and execution of signature PR, social, digital and influencer relations programs for Bernzomatic, including the Torch Bearers program and Find Your Fire Community Grants program with brand ambassador Nicole Curtis. 2017 Holmes Report In2 SABRE Award- winner, Integrated Brand Narratives. 

I enabled Donate Life Ohio to achieve 107% of its donor registration goal, exceed statewide donor registration records and save lives by directing an integrated campaign encouraging Ohioans to register as organ donors. 2014 PRWeek Awards- finalist, 2014 Central Ohio PRSA Prism Awards- Nonprofit Best of Show. 

An agency partner nominated their engagement in the 2016 Content Marketing Awards in the category of Agency/Client Partnership—an award recognizing “productive harmony” and strong collaboration between an organization and an agency partner. We didn’t make the shortlist, but I was proud to lead a team acknowledged for productive, fearless collaboration.