Have you ever noticed that the product graveyard is full of companies who thought they knew what customers needed, but were wrong? They spent tons of time and money just to create a product that customers didn’t actually want.
By the time they realize they’ve made a mistake, it’s too late: they’ve run out of cash and are often forced to close their doors entirely.
Great products don’t happen by accident. The best products are created from frequent conversations with potential customers to understand what they really need.
The biggest reason startup companies fail is due to a lack of product/market fit. Through utilizing methods of customer discovery, you can determine what your customers really need and avoid wasting your precious time and cash on bad assumptions.
